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System Simulation / Projects / The British Red Cross Society
The British Red Cross Society
SSL have provided an ImageIndex+ library system that is administered centrally from the Red Cross headquarters in London.

Image and branding are vital to the British Red Cross Society. The system manages Red Cross marketing images internally, and distributes images across all their branches in the UK. It's a marketing resource that solves the problem across the distributed organisation of getting the right approved imagery out to staff in all regions. ImageIndex+ is used by the British Red Cross Society, and the system went live in 2005.

The success of the relationship with the Red Cross has led to a new development of the system which will allow the co-ordinated, consistent and rapid delivery of journalistic imagery to media workers at times when there's a crisis or emergency which calls for a response form the Red Cross.

At times like this, switchboards get swamped and media teams need reliable systems in place to get important information to the press.
Customer
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The British Red Cross Society
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